The week of Ducati's MotoGP launch has seen a seemingly endless stream of press releases from the Italian factory announcing one sponsorship deal after another. In the past couple of weeks, there have been announcements from Italian clothing manufacturer Diesel, Taiwanese computer giant Acer, and an extension of their existing agreement with Shell. As predicted, the combined selling power of the Valentino Rossi and Ducati brands has proven irresistible to sponsors, and cash and material support is pouring into Ducati's MotoGP war chest.
The contrast with Yamaha is shocking, and rather worrying for the Japanese factory. While 2010 World Champion Jorge Lorenzo continues to rack up personal deals (switching from Dainese to Alpinestars leathers, and a new deal with energy drink company Rockstar), the fairings of Yamaha's MotoGP team remain stubbornly blank. The withdrawal of Italian car giant Fiat came as no surprise, given Valentino Rossi's close personal contact with Lapo Elkann, a sire of the Agnelli clan that founded the Italian company, though the fact that Fiat did not make the switch along with Rossi did surprise many in the paddock.
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